Each year the AAF partners with a major corporate client to challenge over 200 college chapters across the country to develop an integrated marketing campaign for a specific product, service or brand aimed at diverse target markets. The corporate sponsor provides a case study outlining the company’s campaign objective, the history of its product and its current advertising situation. The case study reflects a real-world situation facing the company. Students must research the product and its competition, identify potential problem areas and collaborate to devise a completely integrated marketing campaign for the client. For more information on the NSAC and SIU’s AAF District, please click here.

2014-2015 NSAC Pizza Hut Materials:

View our Pizza Hut campaign plans book here.

Listen to our “Global Hut” radio ad here.

View our Pizza Hut commercial created by both AAF and MCM members here.